There is much in this world that bewilders me, and a substantial proportion of that is on the internet. To explain, how has the cheesy Korean pop video ?Gangnam Style? managed to accumulate over 200 million hits in two months? Instead of shaking your head, why not use it (or something like it) in your email marketing campaigns?
There is a lot to be said for allowing others to do all the work for you. Viral videos are historically difficult to produce. For every success story there are thousands of videos languishing in the tens of views.
For example, if you sell anything to do with animals, such as feed or accessories, then there can be few of your subscribers who would not be enamoured by a talking parrot?! The only problem for you is how to turn such phenomenon to your use in your email marketing campaign.
One way is to provide links to such videos on your marketing emails. Once your customers become familiar with the new initiative it could well increase your open rate. The self-styled biggest online newspaper in the UK ran a featured article on cats asleep.
Given the Daily Mail?s effort in pursuing clicks it is a safe bet that similar articles in the past had received a considerable number of views.
The biggest trick in email marketing is to get your emails opened. The ?Subject? and ?From? lines give a certain encouragement but the anticipation of an entertaining video might well be the clincher.
It does not have to be you who surfs the internet. With suitable incentives, your staff will look for you in their own time. The site has really clever search systems.
Integrated email marketing makes sense so have the videos support the product; however tenuous. If you sell cosmetics, including anti-wrinkle cream, then why not have a prune theme. The potential might seem limited at first but a quick search for prunes produced this gem.
Every bit as weird as the dance video.
And all for free.
About the Author: Aaron Bond, a network marketing researcher gives his maximum effort to learn about email marketing. His articles always give some valuable tips about online business entrepreneurs. He suggests how to create strategies and take action to increase their leads and cash flow.
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Source: http://www.techehow.com/2012/10/email-marketing-goes-viral.html
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