Social, Mobile Gifting Service Wrapp Raises $5M From Greylock And Atomico To Launch In The US And UK

Wrapp, a social gifting service, has raised $5 million series A funding from Greylock Partners and Atomico, the VC firm formed by Niklas Zennstr?m, co-founder of Skype, Kazaa and other companies. The startup had previously raised $5.5 million in funding from Atomico and Creandum. As part of the most recent round, Greylock partner and LinkedIn co-founder Reid Hoffman will be joining Zennstr?m, and Creandum partner Johan Brenner on Wrapp?s board of directors. Co-founded by Rebtel and SendIt founder Hjalmar Winbladh, Spotify founding CTO Andreas Ehn and others, Wrapp lets friends give, receive and redeem digital gift cards using mobile devices, and allows friends to contribute to gifts given by mutual friends. With Wrapp, which offers iPhone, Android and web apps, you sign in via your Facebook account, and you can then tap the Celebration tab on the app, browse your friends or major events, and select the person you want to send a gift card to. All available gift card offers for that friend are automatically listed.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/UE84jXS7auE/

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