When Twitter published its
latest thinking on how its API would evolve, and what
developers it wanted to leave behind, it noted that one of the areas (quadrants, if you will) it wanted to emphasize more in future was enterprise. Today we get more of a clue why:
HootSuite, an enterprise-focused Twitter client that actually got a name-check in that post, is teaming up with Twitter to sell advertising on the social network. A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/cjnPe5nKBF8/
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